Born and raised in the North Beaches of Sydney, Natalie Alexander the founder of Palma Australia honed her signature style of feminine coastal allure between the beaches of New South Wales and Bali.

Founded in 1999, her designs originally encapsulated the intricacy of Indonesian batiks. Through the years Natalie's designs have never lost their representation of the perfect summer outfit. Unique prints, natural fabrics, intricate details and celebration of feminine form has established Palma Australia as a seasonal necessity for one’s wardrobe. 

Natalie lives between Sydney and Bali, managing her blended family and Palma Australia. Natalie’s three children are her passion and inspiration. Over the 24 years, Palma Australia and Natalie Alexander have collectively flourished. These days the designs of Palma Australia, when worn, are the epitome of the grace of a woman well wandered. 

Every piece of PALMA is to be worn with the unique promise of endless possibilities. 

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